Analyzing advergames for children: active diversions or actually deception?

Dahl, S. and Eagle, L. (2009) Analyzing advergames for children: active diversions or actually deception? Young Consumers, 10 (1). pp. 46-59. ISSN 1747-3616

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Publisher's URL: http://dx.doi.org/10.1108/17473610910940783


Item Type:Article
Uncontrolled Keywords:advertising, children, internet, regulation, video games
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2010 Faculty Structure > Bristol Business School > Bristol Social Marketing Centre
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:10444
Deposited By: A. Lawson
Deposited On:12 Nov 2010 09:47
Last Modified:22 Nov 2012 15:41

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