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Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions

Kemp, Gill; Eagle, Lynne

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Authors

Gillian Kemp Gill.Kemp@uwe.ac.uk
Associate Lecturer - CBAL - BAM - UBAM0001

Lynne Eagle



Citation

Kemp, G., & Eagle, L. (2008). Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public and Nonprofit Marketing, 5(2), 117-128. https://doi.org/10.1007/s12208-008-0012-7

Journal Article Type Article
Publication Date Jan 1, 2008
Publicly Available Date Jun 8, 2019
Journal International Review on Public Health and Nonprofit Marketing
Print ISSN 1865-1984
Publisher Springer Verlag
Peer Reviewed Peer Reviewed
Volume 5
Issue 2
Pages 117-128
DOI https://doi.org/10.1007/s12208-008-0012-7
Keywords health literacy, social marketing, health communication, health promotion
Public URL https://uwe-repository.worktribe.com/output/1019685
Publisher URL http://dx.doi.org/10.1007/s12208-008-0012-7

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