Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions

Kemp, G. and Eagle, L. (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public Health and Nonprofit Marketing, 5 (2). pp. 117-128. ISSN 1865-1984

[img] Microsoft Word - Submitted Version
140kB
[img]
Preview
PDF - Submitted Version
165kB

Publisher's URL: http://dx.doi.org/10.1007/s12208-008-0012-7


Item Type:Article
Uncontrolled Keywords:health literacy, social marketing, health communication, health promotion
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:10445
Deposited By: A. Lawson
Deposited On:12 Nov 2010 09:52
Last Modified:27 Feb 2013 06:59

Request a change to this item

Total Document Downloads in Past 12 Months

Document Downloads

Total Document Downloads

More statistics for this item...
Copyright 2013 © UWE better together