Gillian Kemp Gill.Kemp@uwe.ac.uk
Associate Lecturer - CBAL - BAM - UBAM0001
Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions
Kemp, Gill; Eagle, Lynne
Authors
Lynne Eagle
Citation
Kemp, G., & Eagle, L. (2008). Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public and Nonprofit Marketing, 5(2), 117-128. https://doi.org/10.1007/s12208-008-0012-7
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2008 |
Publicly Available Date | Jun 8, 2019 |
Journal | International Review on Public Health and Nonprofit Marketing |
Print ISSN | 1865-1984 |
Publisher | Springer Verlag |
Peer Reviewed | Peer Reviewed |
Volume | 5 |
Issue | 2 |
Pages | 117-128 |
DOI | https://doi.org/10.1007/s12208-008-0012-7 |
Keywords | health literacy, social marketing, health communication, health promotion |
Public URL | https://uwe-repository.worktribe.com/output/1019685 |
Publisher URL | http://dx.doi.org/10.1007/s12208-008-0012-7 |
Files
health_literacy_and_social_marketing_journal.doc
(140 Kb)
Document
health_literacy_and_social_marketing_journal.pdf
(166 Kb)
PDF
You might also like
Who can you trust? Deciphering decline in trust of government-sponsored sources of health information
(2011)
Presentation / Conference
Segmentation strategies for strengthening sun protection behaviours within the UK
(2011)
Presentation / Conference
National skin cancer campaigns
(2010)
Other