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Regulation of nutrition and health claims in advertising

Brennan, Ross; Dahl, Stephan; Eagle, Lynne; Morouti, O; Czarnecka, B

Authors

Ross Brennan

Stephan Dahl

Lynne Eagle

O Morouti

B Czarnecka



Abstract

This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related claims. After providing a review of the literature concerning regulatory effectiveness and on nutritional and health-related claims in advertising, we present a qualitative analysis of television advertisements aired on British television using a coding framework based on recently approved European Union regulations. There is little reason to expect health-related claims in food advertising to become clearer to consumers as a result of the regulations.

Citation

Brennan, R., Dahl, S., Eagle, L., Morouti, O., & Czarnecka, B. (2008). Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48(1), 57-70

Journal Article Type Article
Publication Date Mar 1, 2008
Deposit Date Jul 20, 2010
Journal Journal of Advertising Research
Print ISSN 0021-8499
Publisher World Advertising Research Center
Peer Reviewed Peer Reviewed
Volume 48
Issue 1
Pages 57-70
Keywords food advertising, nutrition, health
Public URL https://uwe-repository.worktribe.com/output/1014448
Publisher URL http://www.jar.warc.com/Contents/RecentIssues.asp?Issue=Vol.%2048%2C%20No.%201%2C%20Mar%202008#Articles
Additional Information Additional Information : Special issue on marketing and ethics. Authors are listed alphabetically - all contributed equally.




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