Regulation of nutrition and health claims in advertising

Brennan, R., Dahl, S., Eagle, L., Morouti, O. and Czarnecka, B. (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70. ISSN 0021-8499 Available from:

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This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related claims. After providing a review of the literature concerning regulatory effectiveness and on nutritional and health-related claims in advertising, we present a qualitative analysis of television advertisements aired on British television using a coding framework based on recently approved European Union regulations. There is little reason to expect health-related claims in food advertising to become clearer to consumers as a result of the regulations.

Item Type:Article
Additional Information:Special issue on marketing and ethics. Authors are listed alphabetically - all contributed equally.
Uncontrolled Keywords:food advertising, nutrition, health
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:10447
Deposited By: A. Lawson
Deposited On:20 Jul 2010 11:43
Last Modified:07 Feb 2017 18:37

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