Ross Brennan
Regulation of nutrition and health claims in advertising
Brennan, Ross; Dahl, Stephan; Eagle, Lynne; Morouti, O; Czarnecka, B
Authors
Stephan Dahl
Lynne Eagle
O Morouti
B Czarnecka
Abstract
This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related claims. After providing a review of the literature concerning regulatory effectiveness and on nutritional and health-related claims in advertising, we present a qualitative analysis of television advertisements aired on British television using a coding framework based on recently approved European Union regulations. There is little reason to expect health-related claims in food advertising to become clearer to consumers as a result of the regulations.
Citation
Brennan, R., Dahl, S., Eagle, L., Morouti, O., & Czarnecka, B. (2008). Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48(1), 57-70
Journal Article Type | Article |
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Publication Date | Mar 1, 2008 |
Deposit Date | Jul 20, 2010 |
Journal | Journal of Advertising Research |
Print ISSN | 0021-8499 |
Publisher | World Advertising Research Center |
Peer Reviewed | Peer Reviewed |
Volume | 48 |
Issue | 1 |
Pages | 57-70 |
Keywords | food advertising, nutrition, health |
Public URL | https://uwe-repository.worktribe.com/output/1014448 |
Publisher URL | http://www.jar.warc.com/Contents/RecentIssues.asp?Issue=Vol.%2048%2C%20No.%201%2C%20Mar%202008#Articles |
Additional Information | Additional Information : Special issue on marketing and ethics. Authors are listed alphabetically - all contributed equally. |