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Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication

Dens, Nathalie; Eagle, Lynne; De Pelsmacker, Patrick

Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication Thumbnail


Authors

Nathalie Dens

Lynne Eagle

Patrick De Pelsmacker



Abstract

Patients', doctors', and pharmacists' attitudes toward direct-to-consumer advertising (DTCA) for medication and their perceptions of its impact on patient self-reported behavior in terms of request for, and consumption of, advertised medication were investigated. Data were obtained in New Zealand, 1 of only 2 countries that allow mass-media DTCA for prescription medication, and in Belgium, which does not. Attitudes were relatively negative in both countries, but significantly more positive in New Zealand than in Belgium. The impact of DTCA (both in a positive and a negative sense) on self-reported patient behavior and patient interaction with doctors and pharmacists was limited in both countries. Although - as already established in previous work - the informativeness and reliability of DTCA can be much improved, and the attitude of medical professionals toward DTCA is negative in both countries, from the point of view of medical professionals and patients, DTCA does not harm the self-reported relationship between doctors, pharmacists, and patients.

Citation

Dens, N., Eagle, L., & De Pelsmacker, P. (2008). Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23(1), 45-61. https://doi.org/10.1080/10410230701805190

Journal Article Type Article
Publication Date Jan 1, 2008
Deposit Date Jul 20, 2010
Publicly Available Date Feb 11, 2016
Journal Health Communication
Print ISSN 1041-0236
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 23
Issue 1
Pages 45-61
DOI https://doi.org/10.1080/10410230701805190
Keywords patients, doctors, pharmacists, New Zealand, Belgium, direct-to-consumer advertising (DTCA), medication
Public URL https://uwe-repository.worktribe.com/output/1015678
Publisher URL http://dx.doi.org/10.1080/10410230701805190

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DTC_Submission_HC_20060608.docx (109 Kb)
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Copyright Statement
This is an Accepted Manuscript version of the following article, accepted for publication in Health Communication. [Dens, N., Eagle, L., & De Pelsmacker, P. (2008). Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23(1), 45-61. https://doi.org/10.1080/10410230701805190]. It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited


DTC_Submission_HC_20060608.pdf (596 Kb)
PDF

Licence
http://creativecommons.org/licenses/by-nc/4.0/

Publisher Licence URL
http://www.rioxx.net/licenses/all-rights-reserved

Copyright Statement
This is an Accepted Manuscript version of the following article, accepted for publication in Health Communication. [Dens, N., Eagle, L., & De Pelsmacker, P. (2008). Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23(1), 45-61. https://doi.org/10.1080/10410230701805190]. It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.







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