Social value orientation and the efficiency of traffic networks

Avineri, E. (2009) Social value orientation and the efficiency of traffic networks. In: Kitamura, R., Yoshii, T. and Yamamoto, T., eds. (2009) The Expanding Sphere of Travel Behaviour Research: Selected Papers from the 11th International Conference on Travel Behaviour Research. Emerald, pp. 725-743. ISBN 978-1-84855-936-3 Available from:

[img] Microsoft Word - Accepted Version
PDF - Accepted Version
Available under License All Rights Reserved.


Publisher's URL:


Transport models include the mathematical and logical abstractions of real-world systems. It is common to describe the traffic system as a non-cooperative agents game, assuming travellers’ behaviour is selfish by nature (focus on optimizing outcomes for themselves, without considering much others’ benefits). In this paper, some basic concepts of pro-social behaviour are illustrated. Adding to the individual user’s utility function a component to represent social value, the user equilibrium is extended to a social equilibrium. The sensitivity of the social equilibrium to social values is investigated. Also introduced here is a dynamic travel-choice model of travel behaviour which considers social value orientation. The potential for incorporating social aspects in the development of transport modelling is demonstrated by a numeric example.

Item Type:Book Section
Uncontrolled Keywords:social value orientation, traffic networks, travel behaviour
ID Code:10564
Deposited By: J. Triggle
Deposited On:27 Aug 2010 09:10
Last Modified:03 Mar 2016 15:07

Request a change to this item

Total Document Downloads in Past 12 Months

Document Downloads

Total Document Downloads

More statistics for this item...