PSB 2.0 - UK broadcasting policy after Peacock
Jones, J. (2009) PSB 2.0 - UK broadcasting policy after Peacock. In: O'Malley, T. and Jones, J., eds. (2009) The Peacock Committee and UK Broadcasting Policy. Basingstoke, Hampshire: Palgrave Macmillan, pp. 187-206. ISBN 978-0-230-52474-3
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Set in the context of the Peacock Report’s influence on UK broadcasting policy, this chapter considers that future of public service content in a media ecology where public service communication becomes the dominant delivery mechanism. It looks at the main influences of Peacock on two decades of communications policy and examines how the status of citizens and consumers might be reconfigured to accommodate the influences of the internet within a deliberative democracy. It argues that any vision of PSB’s future that doesn’t establish a new economic framework with the user-citizen in the centre will serve to marginalise public service broadcasting in the UK. And suggests that the success of the BBC rests on its ability to be flexible enough and to change fast enough to accommodate PSB 2.0.