Co-creativity: New ways of understanding 1950's fashion
Partington, A. (2009) Co-creativity: New ways of understanding 1950's fashion. In: ESRC Seminar Series: Women in Britain in the 1950s. Glamour? A New Look at Fifties Women, University of Manchester, UK, 27 November 2009.
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Suggesting that 'co-creativity' was always a driving force in consumer culture, and using 1950's fashion as an example, the presentation addresses issues about the development of creative practices such as fashion design, by suggesting that it is driven by collaborative interactions with consumers, who are active participants in the production of newness and difference. This approach enables fashion designers to develop an understanding of how consumers' relationships with fashion (specifically the ways in which they use it to experience shared pleasures) continue to drive innovations in design practice.