Co-creativity: New ways of understanding 1950's fashion

Partington, A. (2009) Co-creativity: New ways of understanding 1950's fashion. In: ESRC Seminar Series: Women in Britain in the 1950s. Glamour? A New Look at Fifties Women, University of Manchester, UK, 27 November 2009. Available from:

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Suggesting that 'co-creativity' was always a driving force in consumer culture, and using 1950's fashion as an example, the presentation addresses issues about the development of creative practices such as fashion design, by suggesting that it is driven by collaborative interactions with consumers, who are active participants in the production of newness and difference. This approach enables fashion designers to develop an understanding of how consumers' relationships with fashion (specifically the ways in which they use it to experience shared pleasures) continue to drive innovations in design practice.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:co-creativity, fashion, design practice, research methodology
Faculty/Department:Faculty of Arts, Creative Industries and Education
ID Code:10639
Deposited By: A. Lawson
Deposited On:28 Jul 2010 15:14
Last Modified:02 Dec 2016 13:16

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