Televisa's Brozo: The jester as subversive humorist

Ruggiero, T. (2007) Televisa's Brozo: The jester as subversive humorist. The Journal of Latino-Latin American Studies, 2 (3). pp. 1-15. ISSN 1549-9502 Available from:

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This study utilizes, rhetorically, the case of a Mexican television personality, Brozo, whose format includes satiric humorous communication and subversion of the authority of the Mexican elite on a morning television news program. Brozo's incursion into the realm of the elite television newscast implies an adversarial relationship, which he attains structurally through such devices as comic theatre and the role of the Jester. This study argues that Brozo's humorous communication can be seen as subversive and as contributing to the development of a shared critique of power in the Mexican political realm. Consequently, Brozo's humorous communication is a contestive strategy provoking possibility of societal change.

Item Type:Article
Uncontrolled Keywords:television, news, humor, jester, Mexico
Faculty/Department:Faculty of Arts, Creative Industries and Education
ID Code:10747
Deposited By: E. Cholerton
Deposited On:12 Aug 2010 11:21
Last Modified:02 Dec 2016 13:17

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