Televisa's Brozo: The jester as subversive humorist
Ruggiero, T. (2007) Televisa's Brozo: The jester as subversive humorist. The Journal of Latino-Latin American Studies, 2 (3). pp. 1-15. ISSN 1549-9502
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Publisher's URL: http://jollas.metapress.com/content/h27516v3734118...
This study utilizes, rhetorically, the case of a Mexican television personality, Brozo, whose format includes satiric humorous communication and subversion of the authority of the Mexican elite on a morning television news program. Brozo's incursion into the realm of the elite television newscast implies an adversarial relationship, which he attains structurally through such devices as comic theatre and the role of the Jester. This study argues that Brozo's humorous communication can be seen as subversive and as contributing to the development of a shared critique of power in the Mexican political realm. Consequently, Brozo's humorous communication is a contestive strategy provoking possibility of societal change.