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Often overlooked: formative evaluation in the development of ScienceComics

Weitkamp, Emma; Featherstone, Helen

Authors

Helen Featherstone



Abstract

Formative evaluation should play a key role in the development of a science communication project or initiative. Such research is vital to understanding the needs and interests of the audience or participants; meeting these needs and interests helps ensure the project’s success. However, there can be a temptation to plough ahead without undertaking adequate formative evaluation. Using ScienceComics(www.sciencecomics.uwe.ac.uk) as a case study, this article explores both the challenges and benefits of using formative evaluation to guide project development. It focuses on the actors involved in the formative stages and the impacts these actors had on the final outputs. This evidence is used to develop practical guidance on integrating formative evaluation right from the start.

Citation

Weitkamp, E., & Featherstone, H. (2009). Often overlooked: formative evaluation in the development of ScienceComics. JCOM: Journal of Science Communication, 8(4), A04

Journal Article Type Article
Publication Date Dec 1, 2009
Journal Journal of Science Communication
Peer Reviewed Peer Reviewed
Volume 8
Issue 4
Pages A04
Keywords evaluation, science communication, chemistry, comics, primary science
Public URL https://uwe-repository.worktribe.com/output/990374
Publisher URL http://jcom.sissa.it/archive/08/04/Jcom0804(2009)A04/