Often overlooked: formative evaluation in the development of ScienceComics

Weitkamp, E. and Featherstone, H. (2009) Often overlooked: formative evaluation in the development of ScienceComics. Journal of Science Communication, 8 (4). A04. ISSN 1824-2049

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Publisher's URL: http://jcom.sissa.it/archive/08/04/Jcom0804(2009)A...

Abstract

Formative evaluation should play a key role in the development of a science communication project or initiative. Such research is vital to understanding the needs and interests of the audience or participants; meeting these needs and interests helps ensure the project’s success. However, there can be a temptation to plough ahead without undertaking adequate formative evaluation. Using ScienceComics(www.sciencecomics.uwe.ac.uk) as a case study, this article explores both the challenges and benefits of using formative evaluation to guide project development. It focuses on the actors involved in the formative stages and the impacts these actors had on the final outputs. This evidence is used to develop practical guidance on integrating formative evaluation right from the start.

Item Type:Article
Uncontrolled Keywords:evaluation, science communication, chemistry, comics, primary science
Faculty/Department:Faculty of Health and Applied Sciences > Department of Biological, Biomedical and Analytical Sciences
ID Code:10836
Deposited By: Dr E. Weitkamp
Deposited On:06 Aug 2010 12:59
Last Modified:12 Aug 2013 08:02

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