Mass media barriers to social marketing interventions: The example of sun protection in the UK

Kemp, G., Eagle, L. and Verne, J. (2010) Mass media barriers to social marketing interventions: The example of sun protection in the UK. Health Promotion International. ISSN 0957-4824

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Publisher's URL: http://dx.doi.org/10.1093/heapro/daq048

Abstract

The role of mass media in communicating health related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in terms of editorial on sun protection and in the way in which television programme content portrays the issues. Implications for public policy and future research conclude the paper.

Item Type:Article
Additional Information:This is a pre-copy-editing, author-produced PDF of an article accepted for publication in International Health Promotion following peer review. The definitive publisher-authenticated version "Kemp, Gill and Eagle, Lynne and Verne, J. (2010) Mass media barriers to social marketing interventions: The example of sun protection in the UK. Health Promotion International" is available online at: http://dx.doi.org/10.1093/heapro/daq048
Uncontrolled Keywords:skin cancer, sun protection, health promotion
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:11148
Deposited By: A. Lawson
Deposited On:23 Aug 2010 07:47
Last Modified:14 Aug 2013 17:56

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