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Mass media barriers to social marketing interventions: The example of sun protection in the UK

Kemp, Gill; Eagle, Lynne; Verne, Julia

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Authors

Gillian Kemp Gill.Kemp@uwe.ac.uk
Associate Lecturer - CBAL - BAM - UBAM0001

Lynne Eagle

Julia Verne



Abstract

The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in terms of editorial on sun protection and in the way in which television programme content portrays the issues. Implications for public policy and future research conclude the paper. © The Author (2010).

Citation

Kemp, G., Eagle, L., & Verne, J. (2011). Mass media barriers to social marketing interventions: The example of sun protection in the UK. Health Promotion International, 26(1), 37-45. https://doi.org/10.1093/heapro/daq048

Journal Article Type Article
Publication Date Mar 1, 2011
Publicly Available Date Jun 8, 2019
Journal Health Promotion International
Print ISSN 0957-4824
Electronic ISSN 1460-2245
Publisher Oxford University Press (OUP)
Peer Reviewed Peer Reviewed
Volume 26
Issue 1
Pages 37-45
DOI https://doi.org/10.1093/heapro/daq048
Keywords skin cancer, sun protection, health promotion
Public URL https://uwe-repository.worktribe.com/output/976218
Publisher URL http://dx.doi.org/10.1093/heapro/daq048
Additional Information Additional Information : This is a pre-copy-editing, author-produced PDF of an article accepted for publication in International Health Promotion following peer review. The definitive publisher-authenticated version "Kemp, Gill and Eagle, Lynne and Verne, J. (2010) Mass media barriers to social marketing interventions: The example of sun protection in the UK. Health Promotion International" is available online at: http://dx.doi.org/10.1093/heapro/daq048

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