Road pricing vs. peak-avoidance rewards: A comparison of two Dutch studies
Ben-Elia, E. , Tillema, T. and Ettema, D. (2010) Road pricing vs. peak-avoidance rewards: A comparison of two Dutch studies. In: 12th World Conference on Transportation Research, Lisbon, Portugal, 11th - 15th July, 2010.
Publisher's URL: http://www.civil.ist.utl.pt/wctr12_lisboa/proceedi...
The aim of this paper is comparing two congestion management schemes – road-pricing and peak avoidance rewarding and their impacts on changing commuter behaviour based on two very different Dutch studies. The road-pricing study is stated-preference based whereas rewarding was investigated in the context of a longitudinal field experiment. Given the substantial differences in data sources and analytical techniques applied beforehand, the comparison is conducted at an indicative level. In line with psychological theory, rewarding seems to be more effective in diverting commuting trips from the peak period. In both cases the most popular alternative to peak-driving is off-peak driving. Most of the change in behaviour is attributed to introducing the new measure, whereas the impact of different price/reward levels is marginally decreasing in sensitivity and effectiveness. The short and long run implications of these findings on the implementation policy of both measures are further discussed.
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