Commuters' choice-behavior with rewards for avoiding peak-hour driving

Ben-Elia, E. and Ettema, D. (2010) Commuters' choice-behavior with rewards for avoiding peak-hour driving. In: 89th Annual Meeting of the Transportation Research Board, Washington D.C., USA, 10-14 January 2010.

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Publisher's URL: http://www.trb.org/AnnualMeeting2010/Public/Annual...

Abstract

This paper’s focus is on the behavioral impacts of rewards for avoiding rush-hour driving during the course of the ‘Spitsmijden’ project, a 13 week field study conducted in the Netherlands. Discrete choice models for departure time and mode choice were estimated using panel mixed logit suitable for accommodating repeated responses. The results suggest that rewards can be an effective measure in changing commuting behavior. Specifically rewards reduce the shares of rush-hour driving, shift to earlier and later driving times and increase the shares of public transport, bike and working from home. However, other factors such as available information, experience, situational factors, supportive measures and even the weather can influence the behavioral impacts of the reward. These are important to account for during policy implementation.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:congestion, departure time, experience, information, mixed logit, road pricing, revealed preference, rewards
ID Code:11195
Deposited By: J. Triggle
Deposited On:26 Jan 2011 12:20
Last Modified:16 Jan 2014 07:04

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