Commuters' choice-behavior with rewards for avoiding peak-hour driving
Ben-Elia, E. and Ettema, D. (2010) Commuters' choice-behavior with rewards for avoiding peak-hour driving. In: 89th Annual Meeting of the Transportation Research Board, Washington D.C., USA, 10-14 January 2010.
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This paper’s focus is on the behavioral impacts of rewards for avoiding rush-hour driving during the course of the ‘Spitsmijden’ project, a 13 week field study conducted in the Netherlands. Discrete choice models for departure time and mode choice were estimated using panel mixed logit suitable for accommodating repeated responses. The results suggest that rewards can be an effective measure in changing commuting behavior. Specifically rewards reduce the shares of rush-hour driving, shift to earlier and later driving times and increase the shares of public transport, bike and working from home. However, other factors such as available information, experience, situational factors, supportive measures and even the weather can influence the behavioral impacts of the reward. These are important to account for during policy implementation.
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