Ashley Pressley
Social marketing and social influences: Using social ecology as a theoretical framework
Pressley, Ashley; Collins, Katie; Tapp, Alan
Abstract
Social marketing has traditionally been dominated by an individualistic model of design. In this work, the authors apply a social ecology model to the theory and practice of social marketing, demonstrating that a multilevel framework is required to fully expose and account for the complexity of sociocultural and environmental effects. The authors have generated a diagnostic tool for this use. The paper then provides a detailed demonstration of the potential power of the tool by applying it to three illustrative case studies: one on encouraging safer driving, the second promoting sustainable travel, and the third increasing early detection of lung cancer. © 2010 Westburn Publishers Ltd.
Citation
Pressley, A., Collins, K., & Tapp, A. (2010). Social marketing and social influences: Using social ecology as a theoretical framework. Journal of Marketing Management, 26(13-14), 1181-1200. https://doi.org/10.1080/0267257X.2010.522529
Journal Article Type | Article |
---|---|
Publication Date | Dec 1, 2010 |
Deposit Date | Nov 1, 2010 |
Publicly Available Date | Nov 6, 2016 |
Journal | Journal of Marketing Management |
Print ISSN | 0267-257X |
Electronic ISSN | 1472-1376 |
Publisher | Taylor & Francis (Routledge) |
Peer Reviewed | Peer Reviewed |
Volume | 26 |
Issue | 13-14 |
Pages | 1181-1200 |
DOI | https://doi.org/10.1080/0267257X.2010.522529 |
Keywords | social marketing, social ecology, new framework |
Public URL | https://uwe-repository.worktribe.com/output/973034 |
Publisher URL | http://dx.doi.org/10.1080/0267257X.2010.522529 |
Related Public URLs | http://www.westburnpublishers.com/journals/journal-of-marketing-management.aspx |
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