A Q-methodological investigation into the meanings of cigarette consumption
Moss, T. and Bould, E. (2009) A Q-methodological investigation into the meanings of cigarette consumption. Journal of Health Psychology, 14 (1). pp. 36-42. ISSN 1359-1053 (Paper); 1461-7277 (Online)
Publisher's URL: http://dx.doi.org/10.1177/1359105308097941
A Q-methodological design was used to identify shared subjective explanations of smoking amongst never smokers, current smokers, and ex-smokers, and to consider whether some discourses were protective or facilitated quitting. Four factors were selected and given the (simplified) names of independent addict, independent non-addict, anti-smoker, and social addict. The first two factors were dominated by current and exsmokers, and the last two by never-smokers. Important differences emerged on the use of the ‘addiction’ concept, the use of smoking as a tool for affect anagement, the role of image manipulation, and the general positive and negative perceptions of smoking. The functional use of the different discourses is discussed, as are the implications for health promotion and understanding the problem of smoking.
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