The future of media entertainment
Arthurs, J. (2008) The future of media entertainment. In: Future Imperfect GWR Research Symposium, Great Western Research Conference, Hewlett Packard, 18 November 2008.
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The presentation argued that the convergence of digital technology is already bringing about a change in the distribution, aesthetics and the consumption of media entertainment so that we can access it “anytime, anyplace and anywhere”. Yet embedded cultural forms persist and are resistant to change. However, the greater diversity enabled by digital technology has challenged the boundaries of taste in ways that erupt in regular scandals. These also highlight the difficulty in maintaining the existing top down system of regulating content. This raises the question of whether “anything goes”. In television for example, there has been a shift towards the concept of ‘self regulation’ instead.