When in India do as the…: An insight into an Italian automotive company's experiences in India
Prabhakar, G. P. (2010) When in India do as the…: An insight into an Italian automotive company's experiences in India. Management Decision, 48 (6). pp. 1010-1022. ISSN 0025-1747 Available from: http://eprints.uwe.ac.uk/11781
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Publisher's URL: http://dx.doi.org/10.1108/00251741011053514
The emergence of India as an economic power over recent years has created a need to understand the way in which business is carried out in that part of the world. It is also important to realize how businesses are founded and structured in India. Many Indian companies are family-run businesses just like their Italian counterparts. This research attempts to study a typical Italian company, its experiences in India, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future.
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