The branding of charities

Hudson, J. (2007) The branding of charities. In: Sargeant, A. and Wymer Jr, W., eds. (2007) The Routledge Companion to Nonprofit Marketing. Oxon: Routledge, pp. 65-74. ISBN 0-415-41727-9

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Publisher's URL: http://www.routledge.com/books/details/97804154172...


Item Type:Book Section
Uncontrolled Keywords:charity, branding, fundraising
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:11879
Deposited By: Dr J. Hudson
Deposited On:14 Dec 2010 14:46
Last Modified:12 Aug 2013 08:03

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