The social marketing of giving: A framework for public policy intervention
Sargeant, A. , Shang, J. and Shabbir, H. (2010) The social marketing of giving: A framework for public policy intervention. Public Management Review, 12 (5). pp. 635-662. ISSN 1471-9037
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Publisher's URL: http://dx.doi.org/10.1080/14719031003633953
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