The social marketing of giving: A framework for public policy intervention

Sargeant, A., Shang, J. and Shabbir, H. (2010) The social marketing of giving: A framework for public policy intervention. Public Management Review, 12 (5). pp. 635-662. ISSN 1471-9037

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Publisher's URL: http://dx.doi.org/10.1080/14719031003633953


Item Type:Article
Uncontrolled Keywords:charity giving, philanthropy, fundraising
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:12333
Deposited By: A. Sargeant
Deposited On:13 Jan 2011 15:13
Last Modified:07 Jan 2014 19:42

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