Charitable organizations’ storytelling influence on donors’ emotions and intentions

Merchant, A., Ford, J. B. and Sargeant, A. (2010) Charitable organizations’ storytelling influence on donors’ emotions and intentions. Journal of Business Research, 63 (7). pp. 754-762. ISSN 0148-2963

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Publisher's URL: http://dx.doi.org/10.1016/j.jbusres.2009.05.013


Item Type:Article
Uncontrolled Keywords:charity giving, philanthropy, fundraising
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:12334
Deposited By: A. Sargeant
Deposited On:13 Jan 2011 15:02
Last Modified:27 Feb 2013 17:58

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