Charitable organizations’ storytelling influence on donors’ emotions and intentions

Merchant, A. , Ford, J. B. and Sargeant, A. (2010) Charitable organizations’ storytelling influence on donors’ emotions and intentions. Journal of Business Research, 63 (7). pp. 754-762. ISSN 0148-2963

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Publisher's URL: http://dx.doi.org/10.1016/j.jbusres.2009.05.013


Item Type:Article
Uncontrolled Keywords:charity giving, philanthropy, fundraising
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:12334
Deposited By: A. Sargeant
Deposited On:13 Jan 2011 15:02
Last Modified:27 Feb 2013 17:58

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