Ajit Nayak
Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry
Nayak, Ajit; Beckett, Antony
Authors
Antony Beckett
Abstract
In this paper we examine the implications of enterprise discourse within the context of a culture of consumption. Drawing on empirical work on the UK retail banking industry we demonstrate how retail banking in the UK is central to constructing 'confident consumers' in a consumerist society and demonstrate how enterprise and consumption have reframed the interaction between banks and the consumer. We identify a rhizomic network that spans across diverse activities and electronic traces, and a variety of data sources and statistical techniques that mediate between the industry players. We argue that there has been a fundamental shift in rationality from 'social obligation' to 'confident consumers' which leads to a tension between confident consumers and infantilized adults. Copyright © 2008 SAGE Publications.
Citation
Nayak, A., & Beckett, A. (2008). Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry. Organization, 15(3), 407-425. https://doi.org/10.1177/1350508408088537
Journal Article Type | Article |
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Publication Date | May 1, 2008 |
Journal | Organization |
Print ISSN | 1350-5084 |
Electronic ISSN | 1461-7323 |
Publisher | SAGE Publications |
Peer Reviewed | Peer Reviewed |
Volume | 15 |
Issue | 3 |
Pages | 407-425 |
DOI | https://doi.org/10.1177/1350508408088537 |
Keywords | consumption, money, social obligation |
Public URL | https://uwe-repository.worktribe.com/output/1013002 |
Publisher URL | http://dx.doi.org/10.1177/1350508408088537 |