Refining value-based differentiation in business relationships: a study of the relationship building blocks that influence customer loyalty

Hutchinson, D. , Wellington, W. , Saad, M. and Cox, P. (2010) Refining value-based differentiation in business relationships: a study of the relationship building blocks that influence customer loyalty. Industrial Marketing Management, 40 (3). pp. 465-478. ISSN 0019-8501

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Publisher's URL: http://dx.doi.org/10.1016/j.indmarman.2010.08.010


Item Type:Article
Uncontrolled Keywords:business relationships, buyer-supplier relationships, behavioural intentions, business to business customers
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Centre for Enterprise, Innovation and Entrepreneurship
ID Code:12572
Deposited By: Professor M. Saad
Deposited On:17 Dec 2010 11:39
Last Modified:22 Nov 2012 15:44

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