Socio cultural change - the key to social marketing success? A case study of increasing exercise in working class communities

Spotswood, F. and Tapp, A. (2010) Socio cultural change - the key to social marketing success? A case study of increasing exercise in working class communities. International Journal of Health Promotion and Education, 48 (2). pp. 52-57. ISSN 1463-5240

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Publisher's URL: http://www.ihpe.org.uk/jour/index.htm#


Item Type:Article
Uncontrolled Keywords:social marketing, exercise, socio-cultural
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2010 Faculty Structure > Bristol Business School > Bristol Social Marketing Centre
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:12601
Deposited By: F. Spotswood
Deposited On:01 Nov 2010 11:43
Last Modified:22 Nov 2012 15:44

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