Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities

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Spotswood, F. and Tapp, A. (2010) Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities. International Journal of Health Promotion and Education, 48 (2). pp. 52-57. ISSN 1463-5240 Available from: http://eprints.uwe.ac.uk/12601

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Item Type: Article
Uncontrolled Keywords: social marketing, exercise, socio-cultural
Faculty/Department: Faculty of Business and Law > Department of Business Management
Depositing User: Dr F. Spotswood
Date Deposited: 01 Nov 2010 11:43
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/12601

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