Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities

Spotswood, F. and Tapp, A. (2010) Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities. International Journal of Health Promotion and Education, 48 (2). pp. 52-57. ISSN 1463-5240

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Item Type:Article
Uncontrolled Keywords:social marketing, exercise, socio-cultural
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:12601
Deposited By: Dr F. Spotswood
Deposited On:01 Nov 2010 11:43
Last Modified:22 May 2014 14:12

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