Building a FTSE 100 company by hitting the sweet spot of strategy: an interview with Rod Aldridge OBE

O'Regan, N. and Ghobadian, A. (2009) Building a FTSE 100 company by hitting the sweet spot of strategy: an interview with Rod Aldridge OBE. Journal of Strategy and Management, 2 (2). pp. 188-195. ISSN 1755-425X

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Publisher's URL: http://dx.doi.org/10.1108/17554250910965335

Abstract

Purpose – The purpose of this paper is to present the views of Rod Aldridge OBE on building the strategy of a FTSE 100 company. Design/methodology/approach – The paper takes the form of an interview. Findings – The interview with Rod Aldridge brings to life a number of key strategy concepts. The first is the importance of the external environment and the ability of an organisation to create a fit with the environment. Rod also alludes to the importance of finding the “sweet spot” of strategy – a position in a product market where there is a strong customer demand, little competition, and where the organisation has distinctive capabilities. The interview also gives credence to the argument that distinctive competencies that are the source of success can equally become a potential source of the organisation's demise. Originality/value – The paper provides valuable insights into strategy concepts from one of the most respected leaders of the business world. Article Type: Viewpoint

Item Type:Article
Uncontrolled Keywords:competitive strategy, business development
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13133
Deposited By: A. Lawson
Deposited On:05 Oct 2010 09:11
Last Modified:12 Aug 2013 08:04

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