Revitalising an oil giant: An interview with Dr Tony Hayward, Chief Executive of BP

O'Regan, N. and Ghobadian, A. (2010) Revitalising an oil giant: An interview with Dr Tony Hayward, Chief Executive of BP. Journal of Strategy and Management, 3 (2). pp. 174-183. ISSN 1755-425X Available from:

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Purpose – The purpose of this paper is to demonstrate how key strategic decisions are made in practice at a successful FTSE 100 company. Design/methodology/approach – The paper is based on semi-structured interview with the Chief Executive of BP, Dr Tony Hayward. Dr Hayward has introduced his “Forward Agenda” with the aim of turning BP into a more efficient and simpler organisation to achieve operational efficiency. Findings – The paper sheds light on ingredients of successful transformation, key elements of growth, strategy implementation, and the link between corporate responsibility and strategy. Practical implications – The paper presents views of a successful chief executive of a FTSE 100 company. It provides an insight on how strategy is made and executed. Originality/value – The paper bridges the gap between theory and practice. It provides a practical view and demonstrates how a leading chief executive thinks about key strategic issues. Article Type: Viewpoint

Item Type:Article
Uncontrolled Keywords:strategic management, decision making, corporate social responsibility, business development
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13154
Deposited By: A. Lawson
Deposited On:05 Oct 2010 13:02
Last Modified:06 Nov 2016 21:45

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