Self-regulation and media literacy: citizen-consumers in the digital age
Arthurs, J. (2008) Self-regulation and media literacy: citizen-consumers in the digital age. In: European Communication Research and Education Association Bi-annual Conference, Barcelona, November 2008.
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Policy debates in the UK about digital television includes speculation about the changing relationship between content providers and users. This paper critically examines the perceived need for enhanced skills in media literacy in Ofcom policy statements, what forms it is assumed these should take, and the means by which they will be promoted. It examines scandals from the recent past that reveal particular points of anxiety that the transition from the broadcast model has provoked. Finally it suggests the kind of educational initiatives that are needed to encourage a public culture of critical understanding of digital television that goes beyond Ofcom’s own more limited objectives.