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Measuring performance in competitive strategy research

Parnell, J. A., O'Regan, N. and Ghobadian, A. (2006) Measuring performance in competitive strategy research. International Journal of Management and Decision Making (IJMDM), 7 (4). pp. 408-417. ISSN 1462-4621 Available from:

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Item Type:Article
Uncontrolled Keywords:competitive strategy, differentiation, low cost, performance measurement, strategy performance, measurement error
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13221
Deposited By: A. Lawson
Deposited On:06 Oct 2010 15:10
Last Modified:07 Nov 2016 04:30

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