Value co-creation in a UK air defence, service availability contract - the problem of multiple customer perspectives and diverse cultures

Mills, J., Crute, V. and Parry, G. (2010) Value co-creation in a UK air defence, service availability contract - the problem of multiple customer perspectives and diverse cultures. In: The European institute for advanced studies in management (EIASM) Naples forum on services: service-dominant logic, service science and network theory, Capri, Italy, 16-19 June 2009.

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Publisher's URL: http://www.eiasm.org


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:UK, air defence, diverse cultures, service availability contract
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13441
Deposited By: A. Clarke
Deposited On:21 Oct 2010 11:25
Last Modified:12 Aug 2013 08:04

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