Degrees of separation: technological interactivity and account management

Hughes, T. , Foss, B. , Stone, M. and Cheverton, P. (2007) Degrees of separation: technological interactivity and account management. International Journal of Bank Marketing, 25 (5). pp. 315-335. ISSN 0265-2323

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Publisher's URL: http://dx.doi.org/10.1108/02652320710772989


Item Type:Article
Uncontrolled Keywords:accounts management, communication technologies, financial services, key accounts, relationship marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
ID Code:13478
Deposited By: A. Clarke
Deposited On:28 Oct 2010 08:29
Last Modified:22 Nov 2012 15:45

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