New technology and the changing role of marketing

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Tapp, A. and Hughes, T. (2004) New technology and the changing role of marketing. Marketing Intelligence and Planning, 22 (3). pp. 284-296. ISSN 0263-4503 Available from: http://eprints.uwe.ac.uk/13481

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Publisher's URL: http://dx.doi.org/10.1108/02634500410536876

Item Type:	Article
Uncontrolled Keywords:	electronic commerce, internet, knowledge management, marketing management, relationship marketing
Faculty/Department:	Faculty of Business and Law > Department of Business Management
ID Code:	13481
Deposited By:	A. Clarke
Deposited On:	28 Oct 2010 08:56
Last Modified:	05 Jan 2017 15:10

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