New technology and the changing role of marketing

Tapp, A. print and Hughes, T. print (2004) New technology and the changing role of marketing. Marketing Intelligence and Planning, 22 (3). pp. 284-296. ISSN 0263-4503

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Publisher's URL: http://dx.doi.org/10.1108/02634500410536876


Item Type:Article
Uncontrolled Keywords:electronic commerce, internet, knowledge management, marketing management, relationship marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
ID Code:13481
Deposited By: A. print Clarke
Deposited On:28 Oct 2010 08:56
Last Modified:22 Nov 2012 15:45

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