New technology and the changing role of marketing

Tapp, A. and Hughes, T. (2004) New technology and the changing role of marketing. Marketing Intelligence and Planning, 22 (3). pp. 284-296. ISSN 0263-4503

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Item Type:Article
Uncontrolled Keywords:electronic commerce, internet, knowledge management, marketing management, relationship marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13481
Deposited By: A. Clarke
Deposited On:28 Oct 2010 08:56
Last Modified:13 Nov 2013 15:54

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