Quantifying the campaign performance- a case study

Hughes, T. (1990) Quantifying the campaign performance- a case study. International Journal of Bank Marketing, 8 (6). pp. 30-34. ISSN 0265-2323

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Publisher's URL: http://dx.doi.org/10.1108/EUM0000000001461

Item Type:	Article
Uncontrolled Keywords:	building societies, financial services, marketing decision making, sales planning, United Kingdom
Faculty/Department:	Faculty of Business and Law > Department of Business Management ~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
ID Code:	13486
Deposited By:	A. Clarke
Deposited On:	28 Oct 2010 09:24
Last Modified:	22 Nov 2012 15:45

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