Quantifying the campaign performance- a case study

Hughes, T. (1990) Quantifying the campaign performance- a case study. International Journal of Bank Marketing, 8 (6). pp. 30-34. ISSN 0265-2323

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Publisher's URL: http://dx.doi.org/10.1108/EUM0000000001461


Item Type:Article
Uncontrolled Keywords:building societies, financial services, marketing decision making, sales planning, United Kingdom
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13486
Deposited By: A. Clarke
Deposited On:28 Oct 2010 09:24
Last Modified:12 Aug 2013 08:04

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