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Key account management in financial services

Cheverton, Peter; Hughes, Tim; Foss, Bryan; Stone, Merlin

Authors

Peter Cheverton

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Bryan Foss

Merlin Stone



Citation

Cheverton, P., Hughes, T., Foss, B., & Stone, M. (2005). Key account management in financial services. London: Kogan Page

Book Type Authored Book
Publication Date Jan 1, 2005
Peer Reviewed Not Peer Reviewed
ISBN 9780749450694
Keywords key account management, financial services
Public URL https://uwe-repository.worktribe.com/output/1054293
Publisher URL http://www.koganpage.com/products/key-account-management-in-financial-services/MarketingandSales/M/Sales/M003/1002370/9780749450694/