Case 21 Preston and Lancaster Building Society

Hughes, T. (1993) Case 21 Preston and Lancaster Building Society. In: Ennew, C., Watkins, T. and Wright, M., eds. (1993) Cases in marketing financial services. Heinemann, pp. 185-187. ISBN 0750606614 Available from:

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Item Type:Book Section
Uncontrolled Keywords:building societies, marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13489
Deposited By: A. Clarke
Deposited On:02 Nov 2010 09:17
Last Modified:07 Nov 2016 09:50

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