Clearing up media neutral planning

Tapp, A. (2005) Clearing up media neutral planning. Interactive Marketing, 6 (3). pp. 216-221. ISSN 1746-0166

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Publisher's URL: http://dx.doi.org/10.1057/palgrave.im.4340288


Item Type:Article
Uncontrolled Keywords:media-neutral planning, confusion, basic principles
Faculty/Department:Faculty of Business and Law
ID Code:13490
Deposited By: H. Carey
Deposited On:06 Jan 2011 15:24
Last Modified:13 Nov 2013 15:43

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