Media neutral planning: A strategic perspective

Tapp, A. (2005) Media neutral planning: A strategic perspective. The Journal of Database Marketing and Customer Strategy Management, 12 (2). pp. 123-130. ISSN 1741-2439

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Publisher's URL: http://dx.doi.org/10.1057/palgrave.dbm.3240250


Item Type:Article
Uncontrolled Keywords:database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet, information, management, research, data, protection
Faculty/Department:Faculty of Business and Law
ID Code:13491
Deposited By: H. Carey
Deposited On:17 Jan 2011 14:52
Last Modified:13 Nov 2013 15:43

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