Tapp, A.
(2005)
Media neutral planning - A strategic perspective.
The Journal of Database Marketing and Customer Strategy Management, 12 (2).
pp. 123-130.
ISSN 1741-2439
Full text not available from this repository
Publisher's URL: http://dx.doi.org/10.1057/palgrave.dbm.3240250
| Item Type: | Article |
|---|
| Uncontrolled Keywords: | database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet, information, management, research, data, protection |
|---|
| Faculty/Department: | Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law |
|---|
| ID Code: | 13491 |
|---|
| Deposited By: |
H. Carey
|
|---|
| Deposited On: | 17 Jan 2011 14:52 |
|---|
| Last Modified: | 22 Nov 2012 15:45 |
|---|
Repository Staff Only: item control page
Follow us