Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed?

Tapp, A. and Stone, M. (2004) Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed? Interactive Marketing, 6 (1). pp. 234-242. ISSN 1463-5178

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Publisher's URL: http://dx.doi.org/10.1057/palgrave.im.4340267


Item Type:Article
Uncontrolled Keywords:loyalty cards, retailing, consortium marketing, database marketing, data analysis, partnership
Faculty/Department:Faculty of Business and Law
ID Code:13492
Deposited By: H. Carey
Deposited On:17 Jan 2011 14:57
Last Modified:13 Nov 2013 15:49

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