Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed?

Tapp, A. and Stone, M. (2004) Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed? Interactive Marketing, 6 (1). pp. 234-242. ISSN 1463-5178 Available from: http://eprints.uwe.ac.uk/13492

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Item Type: Article
Uncontrolled Keywords: loyalty cards, retailing, consortium marketing, database marketing, data analysis, partnership
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 17 Jan 2011 14:57
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13492

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