Direct and database marketing and customer relationship management in recruiting students for higher education

Tapp, A. , Hicks, K. and Stone, M. (2004) Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Non Profit and Voluntary Sector Marketing , 9 (4). pp. 335-346. ISSN 1465-4520

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Publisher's URL: http://dx.doi.org/10.1002/nvsm.258


Item Type:Article
Uncontrolled Keywords:direct marketing, database marketing, customer relationship management, recruiting, students, higher education
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:13493
Deposited By: H. Carey
Deposited On:17 Jan 2011 15:06
Last Modified:22 Nov 2012 15:45

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