Direct and database marketing and customer relationship management in recruiting students for higher education

Tapp, A., Hicks, K. and Stone, M. (2004) Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Non Profit and Voluntary Sector Marketing , 9 (4). pp. 335-346. ISSN 1465-4520

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Publisher's URL: http://dx.doi.org/10.1002/nvsm.258


Item Type:Article
Uncontrolled Keywords:direct marketing, database marketing, customer relationship management, recruiting, students, higher education
Faculty/Department:Faculty of Business and Law
ID Code:13493
Deposited By: H. Carey
Deposited On:17 Jan 2011 15:06
Last Modified:13 Nov 2013 15:50

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