Direct and database marketing and customer relationship management in recruiting students for higher education

Tapp, A., Hicks, K. and Stone, M. (2004) Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Non Profit and Voluntary Sector Marketing , 9 (4). pp. 335-346. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/13493

Full text not available from this repository.

Item Type: Article
Uncontrolled Keywords: direct marketing, database marketing, customer relationship management, recruiting, students, higher education
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 17 Jan 2011 15:06
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13493

Statistics

Downloads
Activity Overview
0Downloads
168Hits
Origin of downloads

Additional statistics for this repository are available via IRStats2

Actions (login required)

View Item View Item