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Co-production and the role of self service technology in resource integration

Hughes, Tim; Hilton, Toni; Little, Ed; Marandi, Ebi

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Toni Hilton

Edward Little Ed.Little@uwe.ac.uk
Associate Director - Academic Enhancement - PG

Ebi Marandi



Citation

Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, September). Co-production and the role of self service technology in resource integration. Paper presented at Forum on markets and marketing: Extending service dominant logic, University of Cambridge, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Forum on markets and marketing: Extending service dominant logic
Conference Location University of Cambridge, UK
Start Date Sep 23, 2010
End Date Oct 26, 2010
Publication Date Jan 1, 2010
Peer Reviewed Not Peer Reviewed
Keywords co-production, self service technology, resource integration
Public URL https://uwe-repository.worktribe.com/output/1435546
Publisher URL http://www.ifm.eng.cam.ac.uk/service/events/serviceweek/forum.html