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Developing a resource integration model for self-service technology

Hughes, Tim; Hilton, Toni; Little, Ed; Marandi, Ebi

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Toni Hilton

Edward Little Ed.Little@uwe.ac.uk
Associate Director - Academic Enhancement - PG

Ebi Marandi



Citation

Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, July). Developing a resource integration model for self-service technology. Paper presented at Academy of Marketing Conference, Coventry University, Coventry, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Conference Location Coventry University, Coventry, UK
Start Date Jul 6, 2010
End Date Jul 8, 2010
Publication Date Jul 1, 2010
Peer Reviewed Not Peer Reviewed
Keywords resource integration, self service technology
Public URL https://uwe-repository.worktribe.com/output/977541
Publisher URL http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=92&Itemid=5