Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?
Hughes, Tim; Grisoni, Louise; O'Regan, Nicholas; Wornham, David
Authors
Louise Grisoni
Nicholas O'Regan Nicholas.O'Regan@uwe.ac.uk
David Wornham David.Wornham@uwe.ac.uk
Associate Lecturer - FBL BAM - UBAM0001
Citation
Hughes, T., Grisoni, L., O'Regan, N., & Wornham, D. (2009, July). Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?. Paper presented at Academy of Marketing Conference, Leeds Metropolitan University, Leeds, UK
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Academy of Marketing Conference |
Conference Location | Leeds Metropolitan University, Leeds, UK |
Start Date | Jul 7, 2009 |
End Date | Jul 9, 2009 |
Publication Date | Jul 1, 2009 |
Peer Reviewed | Not Peer Reviewed |
Keywords | academic engagement, practitioner engagement |
Public URL | https://uwe-repository.worktribe.com/output/994742 |
Publisher URL | http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=92&Itemid=5 |
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