Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?

Hughes, T., Grisoni, L., O'Regan, N. and Wornham, D. (2009) Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines? In: Academy of Marketing Conference, Leeds Metropolitan University, Leeds, UK, 7th - 9th July.

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Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:academic engagement, practitioner engagement
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13499
Deposited By: A. Clarke
Deposited On:02 Nov 2010 10:06
Last Modified:12 Aug 2013 08:04

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