Routes to better knowledge transfer in marketing management

Hughes, T., Tapp, A. and Hughes, R. (2006) Routes to better knowledge transfer in marketing management. In: Academy of Marketing Conference, London, UK, July, 2006.

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Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:knowledge transfer, marketing management
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13504
Deposited By: A. Clarke
Deposited On:02 Nov 2010 11:22
Last Modified:13 Nov 2013 16:22

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