Why soft science is the key to regaining leadership in marketing knowledge

Tapp, A. and Hughes, T. (2006) Why soft science is the key to regaining leadership in marketing knowledge. In: Academy of Marketing Conference, London, UK, July 2006.

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Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:soft science, marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13505
Deposited By: A. Clarke
Deposited On:02 Nov 2010 11:26
Last Modified:13 Nov 2013 16:22

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