Why soft science is the key to regaining leadership in marketing knowledge

Tapp, A. and Hughes, T. (2006) Why soft science is the key to regaining leadership in marketing knowledge. In: Academy of Marketing Conference, London, UK, July 2006.

Full text not available from this repository

Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:soft science, marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
ID Code:13505
Deposited By: A. Clarke
Deposited On:02 Nov 2010 11:26
Last Modified:22 Nov 2012 15:45

Repository Staff Only: item control page
Copyright 2013 © UWE better together