Services marketing curriculum development: mainstream or specialist study

Hilton, T., Hughes, T. and McDowell, R. (2005) Services marketing curriculum development: mainstream or specialist study. In: Services Marketing Conference, Glasgow University, Glasgow, UK, November, 2005.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:services marketing, curriculum development
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13506
Deposited By: A. Clarke
Deposited On:02 Nov 2010 11:34
Last Modified:12 Aug 2013 08:04

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