Managing customers in financial services: The role of the marketing function in e-commerce

Hughes, T. (2004) Managing customers in financial services: The role of the marketing function in e-commerce. In: Academy of Marketing Science Conference, Vancouver, Canada, 26th - 29th May, 2004.

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Publisher's URL: http://www.ams-web.org/associations/213/files/conf...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:managing customers, financial services, e-commerce, marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13508
Deposited By: A. Clarke
Deposited On:02 Nov 2010 11:42
Last Modified:12 Aug 2013 08:04

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