CRM masterclasses: lessons from the frontline

Hughes, T. (2003) CRM masterclasses: lessons from the frontline. In: Academy of Marketing Conference, Birmingham, UK, July, 2003.

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Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	CRM
Faculty/Department:	Faculty of Business and Law > Department of Business Management ~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
ID Code:	13509
Deposited By:	A. Clarke
Deposited On:	02 Nov 2010 11:47
Last Modified:	22 Nov 2012 15:46

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