CRM masterclasses: lessons from the frontline

Hughes, T. (2003) CRM masterclasses: lessons from the frontline. In: Academy of Marketing Conference, Birmingham, UK, July, 2003.

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Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:CRM
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13509
Deposited By: A. Clarke
Deposited On:02 Nov 2010 11:47
Last Modified:12 Aug 2013 08:04

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