Implementing CRM and e-commerce: does the marketing concept provide a missing link?

Hughes, T. (2002) Implementing CRM and e-commerce: does the marketing concept provide a missing link? In: Academy of Marketing Conference, Nottingham, UK, July, 2002.

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Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:CRM, e-commerce
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13510
Deposited By: A. Clarke
Deposited On:02 Nov 2010 11:51
Last Modified:12 Aug 2013 08:04

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