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Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services

Hughes, Tim

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing



Citation

Hughes, T. (2001, July). Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services. Paper presented at Academy of Marketing Conference, Cardiff, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Conference Location Cardiff, UK
Start Date Jul 1, 2001
End Date Jul 1, 2001
Publication Date Jul 1, 2001
Peer Reviewed Not Peer Reviewed
Keywords market orientation, e-commerce, UK, financial services
Public URL https://uwe-repository.worktribe.com/output/1086463
Publisher URL http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221