Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services

Hughes, T. (2001) Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services. In: Academy of Marketing Conference, Cardiff, UK, July, 2001.

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Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:market orientation, e-commerce, UK, financial services
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13513
Deposited By: A. Clarke
Deposited On:02 Nov 2010 12:02
Last Modified:12 Aug 2013 08:04

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