Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services
Hughes, Tim
Authors
Citation
Hughes, T. (2001, July). Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services. Paper presented at Academy of Marketing Conference, Cardiff, UK
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Academy of Marketing Conference |
Conference Location | Cardiff, UK |
Start Date | Jul 1, 2001 |
End Date | Jul 1, 2001 |
Publication Date | Jul 1, 2001 |
Peer Reviewed | Not Peer Reviewed |
Keywords | market orientation, e-commerce, UK, financial services |
Public URL | https://uwe-repository.worktribe.com/output/1086463 |
Publisher URL | http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221 |
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