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Achieving a services marketing orientation: the case of a UK manufacturer

Little, Ed; Tait, C; Marandi, Ebi

Authors

Edward Little Ed.Little@uwe.ac.uk
Associate Director - Academic Enhancement - PG

C Tait

Ebi Marandi



Citation

Little, E., Tait, C., & Marandi, E. (2005). Achieving a services marketing orientation: the case of a UK manufacturer

Journal Article Type Article
Publication Date Jan 1, 2005
Journal The Business Review
Print ISSN 1553---5827
Peer Reviewed Peer Reviewed
Volume 4
Issue 1
Pages 256-262
Keywords service marketing
Public URL https://uwe-repository.worktribe.com/output/1055392
Publisher URL http://www.jaabc.com/brc.html