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Achieving a services marketing orientation: the case of a UK manufacturer

Little, Ed, Tait, C. and Marandi, E. (2005) Achieving a services marketing orientation: the case of a UK manufacturer. The Business Review, 4 (1). pp. 256-262. ISSN 1553 - 5827 Available from: http://eprints.uwe.ac.uk/13545

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Publisher's URL: http://www.jaabc.com/brc.html


Item Type:Article
Uncontrolled Keywords:service marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13545
Deposited By: Dr V. Gibbs
Deposited On:12 Nov 2010 09:37
Last Modified:07 Nov 2016 05:29

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