Achieving a services marketing orientation: the case of a UK manufacturer

Little, E. , Tait, C. and Marandi, E. (2005) Achieving a services marketing orientation: the case of a UK manufacturer. The Business Review, 4 (1). pp. 256-262. ISSN 1553 - 5827

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Item Type:Article
Uncontrolled Keywords:service marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:13545
Deposited By: V. Gibbs
Deposited On:12 Nov 2010 09:37
Last Modified:22 Nov 2012 15:46

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