Beyond advertising: in home promotion of "fast food"

Eagle, L. and Brennan, R. (2007) Beyond advertising: in home promotion of "fast food". Young Consumers, 8 (4). pp. 278-288. ISSN 1747-3616

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Publisher's URL: http://dx.doi.org/10.1108/17473610710838635


Item Type:Article
Uncontrolled Keywords:advertising, consumerism
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13546
Deposited By: K. Baird
Deposited On:12 Nov 2010 09:03
Last Modified:13 Aug 2013 06:16

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