Linking business schools and practice in direct marketing: are we missing an opportunity?

Tapp, A. (2003) Linking business schools and practice in direct marketing: are we missing an opportunity? Journal of Database Marketing and Customer Strategy Management, 11 (2). pp. 107-113. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13556

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Item Type: Article
Uncontrolled Keywords: business schools, direct marketing, database marketing, relationship marketing, target marketing, business education
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 18 Jan 2011 10:01
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13556

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