Linking business schools and practice in direct marketing: are we missing an opportunity?

Tapp, A. (2003) Linking business schools and practice in direct marketing: are we missing an opportunity? Journal of Database Marketing and Customer Strategy Management, 11 (2). pp. 107-113. ISSN 1741-2439

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Publisher's URL: http://dx.doi.org/10.1057/palgrave.dbm.3240211


Item Type:Article
Uncontrolled Keywords:business schools, direct marketing, database marketing, relationship marketing, target marketing, business education
Faculty/Department:Faculty of Business and Law
ID Code:13556
Deposited By: H. Carey
Deposited On:18 Jan 2011 10:01
Last Modified:13 Nov 2013 15:55

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