Linking business schools and practice in direct marketing: are we missing an opportunity?

Tapp, A. print (2003) Linking business schools and practice in direct marketing: are we missing an opportunity? Journal of Database Marketing and Customer Strategy Management, 11 (2). pp. 107-113. ISSN 1741-2439

Full text not available from this repository

Publisher's URL: http://dx.doi.org/10.1057/palgrave.dbm.3240211


Item Type:Article
Uncontrolled Keywords:business schools, direct marketing, database marketing, relationship marketing, target marketing, business education
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:13556
Deposited By: H. print Carey
Deposited On:18 Jan 2011 10:01
Last Modified:22 Nov 2012 15:46

Repository Staff Only: item control page
Copyright 2013 © UWE better together