Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports

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Tapp, A. and Clowes, J. (2003) Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports. International Journal of Sports Marketing and Sponsorship, 5 (1). pp. 57-73. ISSN 1464-6668 Available from: http://eprints.uwe.ac.uk/13557

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Item Type: Article
Uncontrolled Keywords: football fans, marketing, live spectattor sports
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 18 Jan 2011 10:07
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13557

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