Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports

Tapp, A. and Clowes, J. (2003) Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports. International Journal of Sports Marketing and Sponsorship, 5 (1). pp. 57-73. ISSN 1464-6668

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Publisher's URL: http://www.imrpublications.com/imr/journal-landing...


Item Type:Article
Uncontrolled Keywords:football fans, marketing, live spectattor sports
Faculty/Department:Faculty of Business and Law
ID Code:13557
Deposited By: H. Carey
Deposited On:18 Jan 2011 10:07
Last Modified:13 Nov 2013 15:55

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